As you enter it reads:
“The Detour exhibition is an exceptional gathering of works on a Moleskine notebook created by artists, architects, film directors, graphic designers, musicians, illustrators and writers of international acclaim, donated to the Moleskine Foundation to support its mission of “Creativity For Social Change.
The selection presented here puts the Moleskine Foundation Collection in dialogue with the current exhibition “Civilization” and its main topics: Hive, Alone Together, Flow, Persuasion, Control, Rupture, Escape, and Next.
All the exhibited works were developed through the creative use of notebooks.
Each notebook tells a different story, a dream or a project, a distinctive way of being, relating to the world. Limited space creates an expressive constraint that urges invention. The extreme freedom of blank pages, and what can be done with them, to give space to the creativity of each individual.”
I found it fascinating to discover this intervention. It inspired me to think of companies to “Team up” with to create new challenges. Participants were given a Moleskine notebook to intervene. The exhibit has a big question in the entrance:
There are two cabinets with the Moleskine book that people from around the world sent. Some photos of the books submitted:
This small exhibit sparked all kinds of ideas of how I could improve my interventions. What if I sent my participants a notebook to work in? Or even a digital notebook? What if this was later exhibited. Maybe a journal to track down their progress. What if I created materials – like a “creativity packet” that people could get before the challenge, work on it and see their progress. Loved this Moleskine intervention, definitely filled my head with possibilities.